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Web Survey Bibliography

Title ThinkStream: A New Paradigm for Web Site Measurement
Author Rolph, J.
Year 2001
Access date 31.05.2004
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Presentation
Abstract Dr. Rolph’s presentation will cover the different techniques used to measure a web site’s effectiveness. The major methodologies used to achieve web measurement are critically analyzed from a statistical view-point and assessed by their applicability to a company’s needs. Each technique, ranging from traditional market research to clickstream is described in detail and accompanied by comparisons of advantages and disadvantages. The presentation then calls for a new paradigm of web site measurement that combines the best of existing methodologies into a new web measurement tool, called ThinkStream.
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Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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